Challenges:

A lifestyle media startup aimed to increase website visits. Unlike SEO for brands/products, SEO strategy for media focuses on creating as much content as possible and winning as many trending keywords as possible.

Solutions:

• Conducting in-depth keyword research to identify trending and relevant keywords.
• Creating high-quality, informative content based on identified keywords, including news articles, opinions, and related topics of interest to visitors.
• Optimizing content using appropriate SEO techniques, including keyword usage in titles, descriptions, and relevant content.
• Improving Technical SEO on the website, including URL structure optimization, meta tags, and keyword usage.
• Building high-quality backlinks from authoritative sources related to the client’s industry to enhance domain authority and search rankings.

Results:

Within 8 months of implementing our SEO strategy:

• 963% increase in website traffic.

By applying an SEO strategy focused on creating trending content and winning relevant keywords, we significantly increased the number of visits to the lifestyle media startup’s website.