Challenges:

Our client is a healthcare service provider in Jakarta and surrounding areas. They were established during the pandemic, offering services like PCR swab tests. Being a new brand using paid ads to efficiently reach audiences and quickly generate transactions for their business, the challenge was to acquire as many potential patients or users of their healthcare facilities through the website to measure the effectiveness of the ads.

Solutions:

• Conducting keyword research to target popular keywords at the time, such as PCR test, nearby swab test, PCR test Jakarta, and similar terms.
• Implementing location targeting, focusing ads to optimally appear in areas where healthcare facilities are available. This way, the ads can outperform those targeting national or broader locations.
• Using remarketing techniques to invite back audiences who previously used related healthcare facilities.

Results:

• Return On Ad Spend (ROAS) reached up to 24x.
• Cost Per Result/Cost Per Conversion was as low as Rp 3904.
• Interaction rate reached 622%.
• The number of transactions reached 5,056.