Challenges:

Our client is a fashion brand located in Singapore. They have been interacting with their customers through social media and now have a website for product orders. The challenge was to maximize sales from Meta Ads channels, including Instagram Ads, with a tight budget. The goal was to generate high and efficient sales through paid ads.

Solutions:

• Creating two separate ad campaigns with different goals: a prospecting campaign (TOFU) targeting audiences who may not have interacted with the brand and a retargeting campaign (MOFU) targeting audiences who have shown interest in the brand’s products through remarketing and lookalike audience techniques.
• Regularly updating creatives to keep the audience engaged. The relatively small audience size in Singapore can lead to audience fatigue faster compared to ads running in countries with larger potential audiences.
• Regularly updating audience targets to maintain relevance.

Results:

• ROAS increased up to 12x.
• Cost Per Result decreased by 50%.
• The number of transactions increased by 200%.

By implementing effective and efficient advertising techniques and strategies, we achieved better results.