Challenges:

One of our clients in the financial industry faced negative impacts from bad publicity related to one of their services. This became a national issue, attracting media and regulatory attention. There was a significant increase in mentions and engagement on social media, especially on Facebook, with key opinion leaders (KOLs) driving the provocation.

Solutions:

• Monitoring news in real-time through a dedicated dashboard to identify any bad publicity as soon as it appears.
• Reporting bad publicity to the client immediately to initiate timely resolution actions.
• Providing strategic consulting services to help the client address emerging issues and build an effective recovery plan.

Results:

Within 2 months:

• 80% reduction in negative social media engagement.
• 90% decrease in mentions regarding the issue.
• 30% reduction in the number of KOLs involved in provoking the issue.

With the right strategy and careful monitoring, we successfully helped our client overcome the challenge of negative publicity in the financial industry.