Challenges:

Our client is a public figure aiming to build brand awareness as an influential national figure with international recognition. They used paid ads as one of the strategies to introduce themselves to the public more effectively, targeting as many relevant audiences as possible within the allocated budget.

Solutions:

• Using audience targeting to ensure precision.
• Applying bid cap to maintain bidding within the desired price range.
• Regularly updating creatives to keep the audience engaged and maintain optimal campaign performance.

Results:

• Achieved CPM as low as Rp 350 for targeted audiences.

Reached up to 50 million impressions per month across various media platforms such as Google, YouTube, TikTok, and Meta.